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    <lastmod>2023-02-08</lastmod>
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      <image:title>MY WORK - healing manor hotel.</image:title>
      <image:caption>Social Media | PR | Copywriting | Editorials “While our common interest is most definitely variations of the margarita, and its main ingredient tequila, I have known Jo on a professional level for almost three years now.   “Jo very quickly became the friendly and professional voice behind The Journal – Lincoln’s award-winning magazine. With an eye for identifying unique and independent businesses and brands, Jo’s storytelling is factual, relevant and adaptive to its audience. “Humble in her own mind, Jo is someone that just ‘gets it’. As a business, we are fast-moving and constantly evolving, Jo has always been able to adapt during our three years working together. She completely understands our varying content needs, as well as our audience. From press releases, social media content and being our brand ‘voice’ with type, Jo has helped us head up our #MeetTheSupplier campaign and gain national press coverage.  “We work with Jo on a freelance basis, but she is undoubtedly considered a vital member of our team.” Charlotte Bennett + Steven Bennett | Directors</image:caption>
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      <image:title>MY WORK - cake by cd.</image:title>
      <image:caption>Editorial | Copywriting “I’ve known Jo for around five years now, initially through a feature she put together for me in The Journal about my cake and sugar flower business arriving in Lincoln. “When it came to redesigning my website, it was Jo I turned to for my copywriting needs. She captured exactly what I asked for. As I am someone who struggles to find the right words in almost any situation, Jo really understood what I was looking for and gave great input to create the perfect introduction to me and my site. “I was also incredibly lucky that when my husband and I tied the knot, Jo wrote a beautiful piece about our day - we both really felt it did our wedding justice. Jo is exceptional at what she does, and always adds that all important personal touch.” Caroline Debonnaire | Owner</image:caption>
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      <image:title>MY WORK - propel.</image:title>
      <image:caption>Editorial | Copywriting “As a full service digital marketing agency, our needs from Jo vary customer to customer. From one-off copy jobs to ongoing content creation, Jo has played an important part of our own service delivery and success. Her talent for adapting to different industry sectors still impresses us to this day, and she has a natural ability to mould her service around how each individual customer prefers to work – this gives us all the confidence to let her engage our own customers directly knowing that reputation will be upheld.  “Jo is one-in-a-million. Well organised, passionate about her work, warm-hearted and very creative. We’re very grateful to work with you Jo, and look forward to our continued success working together.” Ryan Gambrill | Propel, Digital Agency</image:caption>
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      <image:title>MY WORK - fortis therapy &amp; training.</image:title>
      <image:caption>Editorial | Copywriting | PR | Social Media | Brand Development “What can I say about Jo? Well let’s start with, she’s brilliant and we love working with her! Jo has worked with us at Fortis for over a year now, beginning with a few hours a week to much more and during that time she has become a huge asset to the team. Jo supports us with our social media, our blog posts, case studies, website copy, press releases, our You Tube channel, online events and our award applications. Nothing is ever too much trouble and no idea is too crazy for her (and we’ve tested her!). “Jo has helped me in hosting our Facebook and Instagram lives, as well as booking fascinating guests for us to talk with and co-ordinated the whole campaign. Our men’s mental health support group, The Westerly Club was the first campaign Jo helped us with and I couldn’t help but be impressed by her ideas, her creativity and her ability to interpret our ideas into the message we wanted to communicate – and she challenges anything she needs to. “Jo has organised all our professional photography and developed our brand in to the mature branding that you’ll see on all our platforms right now. I have no hesitation at all in recommending Jo and her team to anyone in business.” Alexis Powell-Howard | Founder and TEDx Speaker</image:caption>
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      <image:title>MY WORK - the pessimist gin &amp; wine bar.</image:title>
      <image:caption>Editorial | Copywriting | PR “We have worked with and been interviewed by Jo many times over the last few years. Her interpretation of our conversations is always effortlessly brilliant. She always managed to capture the feeling and the moment perfectly. “When we relocated from The Optimist to open The Pessimist, and launched our new website, Jo was our first choice when it came to the copy. Her writing embodied the essence of our business perfectly.” Jo + Paul Bycroft | Owners</image:caption>
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      <image:title>MY WORK - Lincoln russet.</image:title>
      <image:caption>Editorial | Copywriting “When Jo writes your story, you tell it and she makes it come alive on paper or screen.  It blows my mind how passionate she is and how with words we all use every day, she creates the magic in a way not many can.   “Her work is faultless, and I challenge anyone not to be captivated by her words.  Her humour and manner puts you instantly at ease and, without knowing, the job is done and the result is flawless.” Amy Jobe | Founder</image:caption>
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    <loc>https://www.yourstorycontentcreation.co.uk/mystory</loc>
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    <lastmod>2022-10-31</lastmod>
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      <image:title>MY STORY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>MY STORY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>MY STORY - baby bo.</image:title>
      <image:caption>Not so much of a baby anymore, Bodie - or Bo as he is more fondly known - is by far my proudest achievement. Born in our first home, back in Lincoln’s Bailgate, Bo is just the most beautiful boy. Kind, bright as a button and sharp as a tack, our move to the country really has paid dividends with Bo. Obsessed by wildlife and entranced by nature, it is the most beautiful backdrop to watch him grow. Four going on fourteen, Bo is who I schedule my work, my life, around. As a threesome - Bo, hubby and I - all end up slotting together like quite a neat puzzle… with the help of preschool and grandparents along the way, of course.</image:caption>
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      <image:title>MY STORY - the boy.</image:title>
      <image:caption>Absolutely my dreamboat, ‘the boy’ has been my nickname for hubby, Jem, from the day we got together in 2008. Married in 2013, there is no one else I would up-sticks to rural Lincolnshire for - believe me. Passionate, proud and stubborn as hell, Jem specialises in working with historic and listed buildings. Both total foodies, we also share a love of antiques, rummaging in reclamation yards until the sun goes down and, now, building our countryside adventure. Acre-by-acre Jem is tidying up our land ready to house some big ideas. Environmentally-minded and ambitious, what this one has planned will surprise so many. Watch this space.</image:caption>
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      <image:caption>Everyone has a story to tell, what’s yours? From the food, drink and hospitality industry to independent retailers, wedding businesses and specialists from a myriad of sectors, my goal is to get your voice heard. For a decade, I’ve been lucky enough to make a career out of listening to people and penning their words into print. Working in regional press and the lifestyle magazine sector, I’ve met some wonderful people along the way. People who, as it turns out, have become my passion. I curate and create content to help these people, these businesses, these community champions, be heard.</image:caption>
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      <image:title>HOME - my new beginning</image:title>
      <image:caption>In 2019 I traded Lincoln’s Bailgate for a slice of heaven in the countryside. Along with my husband, Jem, and our gorgeous blonde boy, Bodie, we now enjoy more of ‘The Simple Life’ with chickens clucking in the paddock, veggies growing in the greenhouse and daily adventures happening down in the woodland we’re very lucky to call home. Working from the cosy refines of our farmer’s cottage, surrounded by the wilds of Lincolnshire, a fine balance between fun and function - a duo which very often combine - has slowly, but surely, been honed.</image:caption>
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      <image:title>HOME - clients, my work</image:title>
      <image:caption>For a number of years I’ve been working with private clients alongside my editorship of The Journal, Lincoln’s award-winning lifestyle magazine. Recently the time came to turn my side-line passion into my bread and butter. So here we are. Over the years I’ve worked with some phenomenal brands and businesses including Healing Manor, The Lincolnshire Chef, The Pessimist Gin &amp; Wine Bar, and CAKE by Caroline Debonnaire to name a few. From editorial features and PR to social media, let me take care of your content.</image:caption>
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      <image:title>HOME - let’s talk</image:title>
      <image:caption>Our story, yours and mine, can start now. Whether you need a little or a lot of help, one of my services or all of them, let’s start on our journey today. Call me for a quick chat, or a long one for that matter. Email me with your queries and let’s see how far we can go.</image:caption>
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